Marketing is the need of hour for every business. Any brand needs constant marketing strategies via different mediums to flourish. There are many examples of products which have become obsolete in the absence of marketing campaigns. Facebook has become one of the most common and most penetrating social media marketing platforms for almost all companies these days.
Customer reach – While Facebook was initially introduced as a social networking medium, it has evolved over the years and in current scenario it has the power of reaching out to millions of users globally. There are users in all age segments. Analysis shows maximum no of users in 35-54 years of age bracket while the people in the age group of 55 year+ are also catching up. So no matter which ever age bracket your business and product is targeting, Facebook can help you reach out to them.
Specific Marketing – At the time of signing up, Facebook gather basic information about the person of which demographic information is also entered. If you have a product which has been specially designed for a particular region, then you can easily filter your target audience through the demographic information available in the user’s profile.
Multiple marketing types – Facebook primarily offers three marketing methods namely, pages, groups and ads. Facebook page is the profile of your company and business with any number of people liking it. Groups are forums built in user wall format. Ads are the paid marketing strategy using which businesses are able to reach out to the customers depending upon the segmentation. The only challenge is that ads can become very expensive depending upon result and outcome that the business is expecting.
Brand Loyalty – Facebook is not just limited to selling your product and creating a good consumer base but can be used for building brand loyalty. It is important that you continue to post valuable content on your page regularly which is also meaningful and entertaining. This helps create customer loyalty as your followers will see your page active at all times. Responding to your customer queries is another way of keeping the rigor going on.
Become mobile – With the change and development of technology, users are now frequently accessing practically everything on their mobile phones through the apps. Hence it has become very important that your business has its presence on Facebook so that your customers can reach out to you any time and on any platform. The best thing is that Facebook optimizes your page if it is accessed on a laptop or on a hand held device.